Hotel Tropico Latino renews its image
It is a process not every business takes the time to tackle. Yet it is the most talked about business concept over the past five years on an “urgent: must do” level.
Hotel Tropico Latino at beautiful Santa Teresa Beach in Costa Rica recently engaged in the challenge of reinventing and redefining its business. They’ve come out the other side with a stronger sense of self, a clear direction and a concise message of who they are for their guests and their staff.
"It was very enlightening for everyone to be involved in defining who we are. We had meetings with the owners and management, the supervisors and all of the employees. We’re giving our staff a ‘clear North’ of how we want our hotel to be viewed, how to do their jobs, and what our essence is,” explained hotel manager, Roberto de la Ossa.
Over the past 15 years, Hotel Tropico Latino has developed organically in a natural style, growing and changing over time. “We needed to align our image for the staff to be on the same page working toward the same goal, and that our guests understand clearly what Hotel Tropico Latino is about,” remarked de la Ossa. “Our new image reflects our evolution.”
The hotel’s new logo depicts three leaves for natural sustainability and representing the three areas of business: hospitality, the spa and restaurant. The colors of turquoise, gold and grey stand for respectively the sea and sustainability, amazing golden sunsets, and the earth and returning to one’s roots. An arc linking them embodies the new beginning of a sunrise.
Hotel Tropico Latino is a small, cozy beachfront hotel perfect for travelers who enjoy nature and personalized, high-level service. Beachfront on the blue Pacific Ocean and wide, light sand of Playa Carmen at Santa Teresa, Hotel Tropico Latino is a place of warmth. It is a place to wander barefoot and sway in a hammock. Pressures of time and the outside world soften into beauty, nature, and relaxed comfort.
Arrive at Hotel Tropico Latino and it is like entering a secret enchanted garden. Natural pathways meander through the four-acre property under an old forest canopy inviting you to explore. Some lead to beautifully-designed tropical bungalows tucked here and there into the gardens, or to the exquisite natural Spa area. Others lead to the wide beachfront shaded by coconut palms and tropical almond trees, or to the two yoga decks facing the sea.
The restaurant’s new logo is a butterfly with the body of a fork – representing the freedom of “author cuisine” by award-winning Chef Randy Siles. “The butterfly represents the liberty to know, to experiment and find spaces full of creativity and pleasure. Shambala is a space to feel good, eat healthy and enjoy memorable cooking,” the hotel’s new vision states. Enjoying breakfast, lunch and dinner right in front of the ocean definitely lends to creative freedom.
With the sound of the sea and natural essences of products handmade onsite, it is impossible to not feel calm and well cared for at Hotel Tropico Latino’s Spa Natural. Their philosophy is dedicated to the health and well-being of people, and you feel it with spa products made from natural ingredients, along with two beachfront yoga decks and daily yoga classes.
Hotel Tropico Latino’s renewed concept is summed up in their Mission Statement 2014:
“Tropico Latino is a small, intimate, warm, welcoming and charming hotel located in front of the sea, created with the mission to provide a warm, personalized and safe experience of hospitality, a unique differentiated gastronomy, yoga and spa. We are a beach vacation destination focused on couples, families, surfers, yoga retreats, well-being and health, that allows people to enjoy in a sustainable manner an ambience immersed in the rich nature of the region, without sacrificing comfort, technology and communication. Our infrastructure, personnel and values permit guests to live and remember a unique experience that inspires them to return. We are a sustainable model of profit for our investors and a source of pride for our community.”
Article by Shannon Farley